Basis for conceptual development

1） Characteristics of the times

The development of ideas cannot be separated from the era in which the enterprise operates. Times are constantly changing, and different eras have different characteristics. Although the characteristics of the times cannot serve as a direct basis for the development of corporate philosophy, their impact is significant.

2） Ethnic characteristics

Enterprises should focus on the traditional culture, public psychology, and religious beliefs of various ethnic groups in China to develop business concepts that are in line with their own traditions, so that their management ideas can quickly take root in people's hearts.

3） Industry characteristics

The development of corporate philosophy should be based on the industry in which the enterprise operates, and design one's own philosophy based on industry technology, market conditions, product features, personnel quality, consumer preferences, etc.

4） Industry preference

The preference of business owners is the most direct basis for the development of ideas. It reproduces the personality traits of enterprise leaders and their understanding or hope for enterprise characteristics. It is the leader's positioning of the enterprise in the market, manifested as the overall consistency tendency of the enterprise in business activities from top to bottom.

Principles of Conceptual Development

1） Personalized principle

The principle of personalization refers to the idea that a company must design to have its own unique characteristics in the industry.

2） Principle of socialization

Although ideas need to be personalized, they must be recognized by society. Therefore, the development and design of ideas must be in line with the values, morals, aesthetics, and other factors of the public and consumers, in order to gain recognition from the general public and achieve high visibility and reputation.

3） Principle of Simplicity

The corporate philosophy is a highly summarized version of the company's values, and its literal meaning must be concise, its connotation must be rich, and it must be easy to remember and understand. A concise, clear, and innovative corporate philosophy will be more deeply ingrained in people's hearts.